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About Our Business

A fresh, new SoCal music shop

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Juice's Music Shop was established by husband and wife team, Hugo and Jackie Sanchez on November 2019 in the city of Whittier, California. As a professional bass player, Hugo Sanchez has had the opportunity to endorse quality music equipment from overseas companies such as Optima Strings (Germany), Music Area Cases (China), and Swing Guitar Technology (S. Korea). After cultivating great relationships with these companies and having a passion for the products, he decided to open up a shop where local musicians can experience the products for themselves. 

Hugo has had the honor of playing with many artists in arenas such as the Dolby Digital Theater in Los Angeles, and MGM Park Theater in Las Vegas. He continues to play bass professionally while also working to grow his business.


Juice's Music Shop is also proud to offer private bass lessons for musicians barely starting out, or who just want to strengthen their skills as a bass player.

We appreciate your support and hope we can help you find the perfect product through our online selection!

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